MoonPie® Bites Launched
We are really excited to add MoonPie® Bites to our already exciting line of candy favorites! Below is our press release announcing this product launch.
Santa Monica, CA – (July 14, 2015) – Taste of Nature, Inc. is introducing a line of Bite-Sized Candies based on the evergreen and iconic MoonPie® brand. These delicious candy treats combine classic graham, marshmallow and chocolate flavors in a delicious bite-sized treat that are simply “out of this world.” The product is expected to hit store shelves in Q3, in time for kids to enjoy a back-to-school treat – of course, adults can treat themselves anytime!
“We are very excited about the launch of MoonPie® Bites in Peg Bags, Theatre Box and Share Sizes,” says Taste of Nature, Inc. President Scott Samet. “Now people who love MoonPie® have another option to choose from when they want an on-the-go or an at-home candy treat.” Samet went on to say that these candy versions of MoonPie® which share a similar flavor profile with s’mores will appeal to a wide range of people, including established MoonPie® customers and candy lovers who are new to the brand. Samet went on to say that the “Sharp graphics combined with the immensely popular MoonPie® Brand virtually guarantee strong sell-through at retail!”
“MoonPie® Bites are a fun and delicious way to usher in our 2017 Centennial Anniversary,” says Tory Johnston, VP of Marketing for Chattanooga Bakery, Inc., maker of the MoonPie. “It delivers nicely on the classic MoonPie taste, and then some. If you think you like MoonPie as a bakery snack, wait ‘til you taste it as a candy. MoonPie fans and candy fans alike will love it.”
ABOUT MOONPIE: Chattanooga Bakery was founded in 1902 as a subsidiary of the Mountain City Flour Mill. A fifth generation, family-owned business, the company made nearly 100 snack cake and cookie items under the Lookout™ trademark, named after the popular residential and tourist community near Chattanooga, Lookout Mountain. In 1917, after a brainstorming conversation between a bakery salesman and some Appalachian coal miners, the MoonPie was born, and by the late 1930′s was the bakery’s #1 seller, a spot it still occupies today.